Are your ads and marketing materials representative of your resident and caregiver population? Are they representative of society? According to an article in , baby boomers entering senior living communities are more diverse than ever, but populations in these communities don’t reflect this reality.
They surveyed 1,691 people approximately split across Caucasians, Asians, African Americans and Hispanics. The questions focused specifically on continuing care retirement communities, referred to as life plan communities in the survey. Findings included:
- Hispanics were most likely to say they would consider a move to a life plan community or CCRC.
- African Americans were most likely to say they would stay in their own home with help from family.
- Asians, despite higher average median incomes, were less likely to say they would feel welcome in a life plan community.